Difference between Amul, Nestle and Mother Dairy
India has the largest and fastest milk and milk products market in the world. If the growth of this sector is extrapolated, it is observed that in the next ten years production will increase to about three times today’s numbers. India produces milk with the lowest cost at around 40 cents per litre. Amul, Nestle, Britannia, Mother Dairy are some of the major companies that produce milk and milk products in India. However, factors such as lack of adequate amount of fodder and unavailability of veterinary doctors have reduced the yield of milk per animal. This article compares India’s three popular dairy organisations Amul, Nestle and Mother Dairy.
Organisation
Nestle S.A. (Switzerland) runs its subsidiary in India with the name Nestle India. It has setup seven factories throughout the country. Apart from India, Nestle S.A. operates in eighty five other countries. Nestle originated in 1905 and is named after Henri Nestle. It grew rapidly during World War I. Amul is based in Gujarat. It’s basically Gujarat co-operative milk marketing federation (GCMMF). It has won various national awards which includes the Rajiv Gandhi National Quality Award and the Ramakrishna National Quality Award. Mother Dairy is owned by National Dairy Development Board of India (NDDB). It was established in 1974 and is an ISO certified organisation.
Products
Nestle offers its products in four categories viz. Milk products and nutrition, prepared dishes and cooking aids, beverages, and chocolates and confectionery products. Milkmaid, Nescafe, Maggie, everyday, Polo, Kit-Kat are some of its very famous brands. It has a total of six thousand brands. Amul delivers milk, butter, ghee, ice creams, cheese and so on. Its turnover was 67.11 billion Indian Rupees in 2008-09. It has over 50 products on the Indian market. Mother Dairy, on the other hand, in addition to its milk products, offers the Dhaara - range of edible oils and Safal – range of fresh fruit juices. It has around two hundred thousand outlets across the India.
Production and Earnings
In 2009, Nestle recorded a net profit of CHF 10.43 billion. A major portion of this came from Europe and America, with 16% coming from Asia. Mother Dairy markets around 2.8 million litres of milk everyday with a market share of 66% percent in the branded sector. It has its main market in Delhi, Hyderabad, Saurashtra and Mumbai. Amul has milk handling capacity of 11.2 million litres per day and recorded a sales turnover of $1,504 million (US) in 2008-09.
Summary
Amul
- Gujarat co-operative milk marketing federation (GCMMF) owns Amul.
- Rajiv Gandhi National Quality Award and Ramakrishna National Quality Award winner.
- Amul delivers milk, butter, ghee, ice creams, cheese etc. and has over 50 products.
- Amul has milk handling capacity of 11.2 million litres per day.
Nestle
- Nestle S.A. (Switzerland) runs its subsidiary in India with the name Nestle India.
- It has a total of six thousand brands.
- In 2009 Nestle recorded a net profit of CHF 10.43 billion, 16% of which was from Asia.
Mother Dairy
- Mother dairy is owned by National Dairy Development Board of India (NDDB).
- It was established in 1974 and is an ISO certified organisation.
- Also offers Dhaara - range of edible oils and Safal – range of fresh fruit juices.
- Mother dairy markets around 2.8 million litres of milk everyday.
