Fidelity managers change often; now they work in teams. They also do not invest in their own funds! Morningstar rates management a C.
Lower charges. Only company which is on its investors side.
Vanguard leads in innovations that truly add value for investors. Vanguard offers the largest choices of index funds to facilitate diversification. I trust Vanguard like I have never trusted a fiduciary. Most of all I value the decency and sincere helpfulness of many of the personnel at Vanguard I have had the privilege of dealing with. Stephen Hoenack, a very appreciative customer.
Easier to use and low costs