Difference between Abercrombie and Hollister
Abercrombie and Hollister are two of the most popular brands under the Abercrombie and Fitch brand, and there are many good reasons for that. Offering high-quality clothes that have captured the collective imaginations of a broad market, these brands stand out as modern-day classics. Let's see what these two brands have in common.
Profile
Abercrombie, or Abercrombie kids, is a brand marketed by the American company Abercrombie & Fitch. Aimed towards consumers from 7 to 14 years old, Abercrombie was intended as the children's version of A&F, and is marketed under the tag "Classic Cool". The line’s casual wear is A&F inspired, and is sold through stores and online.
Hollister Co. is another clothing brand of Abercrombie & Fitch Co. It was originally intended for consumers 14 to 18 years old and features Southern California-inspired casual wear. Hollister is available in stores and online.
History
Both Abercrombie and Hollister are under ownership of Abercrombie and Fitch, which was actually founded in 1892. The company has since established numerous headquarters around the world, and grown to a huge company with a workforce of over 10,000 employees and a net worth in excess of $3 billion dollars. The company’s subsidiaries Hollister and Abercrombie, founded in 2000 and 1998 respectively, have been instrumental in shaping the company’s success.
Subsidiaries
Of the two, Hollister is the bigger subsidiary of Abercrombie & Fitch. That being said, the brand isn't operated under the technical definition of a subsidiary, which would mean that Hollister functions independently from its parent company, Abercrombie & Fitch. Instead, Hollister functions more like an Abercrombie & Fitch division. Aside from Hollister and Abercrombie, another Abercrombie & Fitch subsidiary is Gilly Hicks. Abercrombie is actually the "kiddie" version of Abercrombie & Fitch, and its focus on a much younger market than Hollister’s reflects that focus.
Marketing Focus
With regard to marketing and manufacturer focus, Hollister targets its products towards the high school or mid teen buyers, particularly those aged 14 to 18 years old. Sister company Abercrombie for its part is more focused on providing merchandise for younger consumers, those in their preteens to middle teens. Abercrombie products are marketed to buyers in the 7 to 16 year old age range, and they reflect a suitably youthful design and fashion sensibility. This focus has apparently paid off for Abercrombie, as the brand was recently adjudged the second best clothing brand, winning out over a long list of other West Coast clothing companies.
Summary
Abercrombie
- A "kids" brand marketed by the American company Abercrombie & Fitch
- Aimed towards consumers from 7 to 14 years old
- Marketed under the tag "Classic Cool"
- Sold through stores and online
- Founded in 1998
Hollister
- Another clothing brand of Abercrombie & Fitch Co
- Intended for consumers 14 to 18 years old
- Features Southern California-inspired casual wear
- Available in stores and online
- Founded in 2000
