Answers
Vanguard - 9
Low fee
word of mouth
Research
S
reports.
Low mutual fund expenses.
Their low-cost funds.
Because it is investor owned?
low fees
Fidelity - 3
Not sure
Because I have IRAs and 401Ks in each of these firms and Fidelity always has a slightly better return.
Fidelity and Schwab appear more profit oriented than Vanguard.
Being older, Fidelity has advantage over Schwab in experience and breadth of products and services so beats out Schwab.
Charles Schwab - 5
Lower fee options
not sure I have fidelity and it is not making money but fees are going up just hear swab name more in news also hear vanguard but think more for wealthy people
Many more choices at no fee. Excellent track record.
lower commissions and fees
Great company