BECAUSE!!!!
Gold is money!
Majority of fools drive the price of gold up while platinum is being ignored.
what can be consumed is always a good investment .
psychology...that's why people say "it's the gold standard"..not "it's the platinum standard"!
Very rare, more so than Platinum. One of a kind metal with most unusual properties! Not so for Platinum.
Gold has been a universal favorite for hundreds of years