Difference between BMW and Mercedes
BMW and Mercedes are two of the world's top car selling brands with their products highly exotic, sexy and fast. Being a car lover, you need to love both these brands in any condition. Both BMW and Mercedes try their utmost to survive through market competition as they are real close competitors in most countries around the world. The product range that they offer is the main reason for this competition. They have a comparative product range for people from all walks of life. One thing that both the brands commonly offer is highly executive and exclusive cars.
Background
Both the Mercedes and Bayerische Motoren Werke (BMW) are based in Germany. BMW is the parent company of both MINI and Rolls-Royce Motor Car Company. The company started producing automobiles in 1928-29. Before this, the company exclusively produced aircraft. BMW started doing milestones after 1992 when it started to acquire major car producers from around the world.
Mercedes or Mercedes-Benz as it is popularly known to the world today first came into the market in year 1901. The current logo of Mercedes came into the market on 16 August, 1929 and ever since then it is a symbol of quality and elegance.
Product Lineup
The BMW lineup consists of highly elegant and exotic cars including the 1 series, 3 series, 5 series and 7 series to be hybrid cars made exclusively to meet the needs of highly executive people and officials from very sound professional backgrounds. These cars are simple yet elegant and have many accessories that make them unique in all terms. In addition to this, there is an SUV known as the X3. The M series in BMW is made exclusively in sports related to cars. This product line of BMW is loved by many car lovers for the sporty looks as well as the classic engine.
Mercedes Benz has it's A class as the MPV class of vehicles. The C, CL, CLS and E class are sedans dedicated to executives from different backgrounds. B class is a sports-toured class while G is cross country vehicles. The GL, GLK and M class in Mercedes are SUVs. The best of all their product ranges is the SL, SLK and SLS class that are all roadsters.
Mercedes has a distinction of manufacturing McLaren and F1 cars as well.
Market Worth
The net revenue of BMW is $72.51 billion with and operating income of $1,255.41 million earning a profit of $441.64 million back in 2008. Mercedes Benz on the other hand is a company with revenue equal to $47.77 billion according to a source. The operating income is around $800 million.
Similarities and Differences
Both the manufacturer produce excellent car line ups:
- Mercedes has a very distinct product range with cars for people from all around the world.
- Their cars are having distinct features as well that suit the needs of people from different terrains.
