because, users dont need any software and plugins because of HTML5
Feel like home condition, rather using 3rd party components/players for RIA
Because HTML5 is fantatic!
iOS does it
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It is open source and SEO friendly. It is gaining increasing support with the browsers.
This Change was long overdue ... Bridges the gap between HTML and other Flash Like Technologies. Makes HTML more Versatile and even capable to serve the demanding needs of Tablet / PDA holder generation
Cross platform and device compatibility.