Tide vs. Gain: How are they different?

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Difference between Tide and Gain

Tide and Gain are both brand names for laundry detergents that are owned by the Procter and Gamble company. Although they are both very popular brands of laundry detergent, many consumers prefer one over the other and will always use the same brand of detergent. Both brands are produced by the same manufacturer, but they are marketed in different ways.


Product Ranges

Both the Tide and Gain names are used on a range of different products, including liquid and powdered laundry detergents and fabric softeners. Tide is also known by the brand names Ace and Alo in some countries. It was first sold in the United States in 1946, and it is also marketed in a number of other countries, including Saudi Arabia, Canada, Morocco and India. Tide was the first strong synthetic laundry detergent.

Gain was introduced in 1969 as an enzyme based laundry detergent. Since 1981, Gain has been marketed predominantly on the basis of its attractive scent. Gain is only sold in North America.

Each brand of laundry detergent comes in a range of different scents, as well as in different varieties that offer various functions such as the addition of bleach to aid with stain removal, or as a special formulation that will be just as effective in cold water as in hot water. Many people prefer the scent of Gain and feel that it leaves a stronger scent than Tide. The Tide and Gain detergents that come with Febreze can produce the best results, in terms of scent. The Joyful Expressions line of scented Gain laundry detergents, which includes varieties such as Apple, Mango and Mandarin Lime are also very popular for their scents.

Cleaning Power

Tide and Gain are both effective laundry detergents, and they are both very popular. Some people find that Gain is more effective than Tide, particularly when they are trying to dislodge stains or when they are dealing with particularly heavily soiled clothes.

Tide is a stronger, more concentrated detergent than most other laundry detergents on the market. This can make it very effective at cleaning clothes, but it can make it harsher on the clothes, wearing them out faster and fading their color. It can also make Tide more likely to irritate sensitive skin, so using it on baby clothes can lead to problems, and people who are prone to skin disorders such as eczema may need to choose a gentler detergent.


Tide tends to be more expensive than Gain, although prices do vary and both of these brands of laundry detergent tend to be sold for very similar prices. Many consumers will switch between Tide and Gain depending on the current prices that are available in the store where they shop, for example choosing the detergent that is currently cheaper due to a sale or a special offer.

Similarities and Differences

  • Tide and Gain are both popular brands of laundry detergent that are produced by Procter and Gamble.
  • Tide is the older brand, but Gain has become a popular rival, with many people preferring it for its scent.
  • Tide is usually slightly more expensive than Gain.
  • Tide is a more concentrated detergent Gain is known for its attractive scent.


comments 6 Comments

  • Johanna Athas . 3+ yrs. ago

My husband and I have been using strictly Tide the entire almost 16 years we've been together. It's also what my parents used (and still use) and it's also what my grandparents always used; however, while we were at Target the other day, we smelled some of the Gain detergents and they smell SO much better than Tide! We ended up buying the Apple Mango Tango detergent, fabric softener, and dryer sheets and we love them! Our clothes and linens smell amazing now! Don't get me wrong, Tide does an excellent job and I'm not saying that we'll never use Tide again, but we just love how much better the Gain smells and we find it to do equally as good of a job as Tide does at getting our clothes, sheets, and towels clean.

  • DIZZINKY . 3+ yrs. ago

I love gain. I recently had a house fire and lost everything so I've been going to the laundry mat which is expensive. I really REALLY pack the 2 load machine with at least 4 loads. I put two gain pods in and the gain smell is on every INCH of clothing... It's amazing. I wish it was so expensive but I do love it

  • Janae . 3+ yrs. ago

my mom uses roma

  • popoletr . 3+ yrs. ago

I love both gain and tide but gain smell so mush better then tide they both work the same but gain smell the best

  • Elise . 3+ yrs. ago

They both smell my mom has chemical sensitivity. So i cant use either.

  • Elise . 3+ yrs. ago

Gain has 13 sents and tide only has 9 thats all i could find i dont know if there are more tho that might gust be in the pods :)

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